Focus on high-end luxury watches

Discover the art of watches and savor the exquisite language of classic design, mechanical craftsmanship and timeless elegance. Find the watch that's right for you.

How to Store Watches Properly When Not Wearing Them (2026)

Introduction Most watch damage doesn’t happen while you’re wearing a watch — it happens when the watch is not on your wrist.

02.04.2026 | Danna

10 Watch Care Mistakes That Ruin Your Watch Faster Than You Think (2026)

Most watches don’t fail because of bad manufacturing — they fail because of **small daily mistakes** owners don’t even realize they’re making.

01.29.2026 | Danna

The Unwavering Allure of Mechanical Watches: Beyond Mere Timekeeping

Introduction: In a Digital Age, Why Do Gears Still Turn?

12.22.2025 | Dana

Weekly Watch Care Routine: A Simple 10‑Minute System to Extend Your Watch’s Life (2026)

Introduction After covering daily watch care in our first guide, the next logical step is a weekly routine. Think of this as preventive maintenance: small actions that dramatically reduce wear, moisture damage, and cosmetic aging over time.

01.26.2026 | Danna

The Enduring Philosophy of the Classic Dress Watch: A Style Anchor Beyond Trends

In the ever-rotating carousel of fashion, where trends emerge with the morning sun and fade by dusk, a quiet revolution endures. It is not found in the loud logos or the seasonal color palettes but on the wrist, in the form of a slim,

01.03.2026 | Danna

Everyday Watch Care Guide: How to Keep Your Watch Looking New (2026)

A good everyday watch should stay comfortable, reliable, and good-looking for years—but only if you treat it right. The good news: you don’t need special tools or a watchmaker’s knowledge to avoid the most common causes of wear.

01.17.2026 | Danna

Celestial Ballet on the Wrist: The Poetic Mechanics of the Moon Phase Complication

Above the city’s glare, the moon’s silent, cyclical dance—from slender crescent to full luminous pearl and back into darkness—has been humanity’s first calendar, poet’s muse, and a constant reminder of time’s grand, celestial scale.

01.13.2026 | Dana

The Heartbeat of Horology: How the Jura Mountains Forged Switzerland's Watchmaking Soul

Tucked away in the remote, snow-dusted folds of northwestern Switzerland lies a region that doesn't simply manufacture time—it breathes it.

01.09.2026 | Dana

Beyond the Sparkle: When Women's Watches Embrace Complication and Command Respect

The stereotype is persistent: a woman's watch is small, delicate, and gem-encrusted—a beautiful object where aesthetics triumph over mechanics. But to accept this is to ignore a vibrant and growing truth.

01.07.2026 | Karina

Beyond the Basics: A Deep Dive into Advanced Mechanical Movements

Introduction: Where Engineering Becomes Art In our first exploration of mechanical watch movements, we established the fundamental symphony of the mainspring, gear train, and escapement.

12.26.2025 | Anna

The Art of Watch Sizing: How to Choose the Perfect Timepiece for Your Wrist

Selecting the right watch size isn't just about following trends - it's about finding the perfect harmony between aesthetics and comfort.

10.02.2025 | Time Secret Language

The Legend of Swiss Watchmaking: Centuries of Craftsmanship and Innovation

For centuries, Swiss watchmaking has represented the pinnacle of horological artistry, blending precision engineering with timeless design.

10.07.2025 | Current Affair